Fleur Terpstra

  • Why revisiting your core message matters more than adding new pages

    Why revisiting your core message matters more than adding new pages

    Your core message is the foundation of your business. But as your business grows, it can become outdated. An old message can create a mismatch with your content. Here’s how revisiting it can help you build a strong base for future content.

  • Is your 404 page helping visitors or a dead end? (How to create a useful 404 page)

    Is your 404 page helping visitors or a dead end? (How to create a useful 404 page)

    Your 404 page is more than just an error message. It’s a chance to turn frustration into engagement. A good one guides lost visitors, builds trust, and keeps them on your site. A bad one sends them away for good. Learn how to turn your 404 page into a helping hand, not a dead end.

  • Why your website task list might be too long to act on

    Why your website task list might be too long to act on

    Got a long website task list that’s stressing you out? It’s more common than you think. When the list gets too big, it’s hard to start at all. Here’s why long lists lead to procrastination, how they mess with your focus, and what you can do to finally get moving again.

  • When your website emails fail (and no one tells you)

    When your website emails fail (and no one tells you)

    Are your site’s emails being delivered? Your email system can quietly break without warning. From password resets to contact forms, failed emails erode trust and cost you customers. Here’s how to find out what might be going wrong.

  • Still letting Google crawl your useless archive pages?

    Still letting Google crawl your useless archive pages?

    Post format archives add no value for your visitors or your SEO. Yet search engines still crawl them. They waste crawl budget and create duplicate content on your site. In this blog post, you’ll learn why you should disable them.

  • Your website’s secret traffic killers: what’s slowing you down? 

    Your website’s secret traffic killers: what’s slowing you down? 

    Does your site take a long time to load? You might be losing traffic because of it. Outdated software, attachment pages, and poor crawl settings could be hidden traffic killers. Learn how to fix them and boost your site’s performance before more visitors click away.

  • Are you accidentally hurting your SEO?

    Are you accidentally hurting your SEO?

    Hidden technical settings could be hurting your SEO. Learn how to fix common issues to improve your search rankings today!

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