Iris Guelen

  • Is Google misunderstanding your site identity?

    Is Google misunderstanding your site identity?

    If Google is showing the wrong logo, outdated site name, or mismatched favicon, your site identity might be off. Learn how to guide Google with the right settings so your business appears clear, consistent, and trustworthy in search results.

  • No one links to your blog posts. Here’s why that’s a problem

    No one links to your blog posts. Here’s why that’s a problem

    Publishing great content isn’t enough if no one can find it. Orphaned content (pages with no internal links) often go unnoticed by users and search engines. In this post, we explain what orphaned content is, why it matters, and how Progress Planner helps you act on it with Ravi’s guidance!

  • The digital junk drawer: what’s hiding in your website’s back end?

    The digital junk drawer: what’s hiding in your website’s back end?

    Your website might seem polished from the outside, but behind the scenes it could be a mess of old plugins, outdated settings, and unnecessary features. In this post, we’ll show you how to clean up your backend, improve speed and security, and keep things tidy with practical tips you can actually use.

  • The hidden website issues that might be costing you visitors

    The hidden website issues that might be costing you visitors

    Your website might appear fine on the surface, but hidden technical issues can undermine its performance. This post uncovers five common yet often unnoticed website issues and provides straightforward solutions to enhance your site’s effectiveness.

  • How to create clear and compelling calls to action

    How to create clear and compelling calls to action

    Weak CTAs cost you leads. Learn how to write clear, specific calls to action that guide visitors, create urgency, and drive more clicks, sign-ups and conversions on your site.

  • SEO best practices for site maintenance

    SEO best practices for site maintenance

    SEO maintenance keeps your website healthy, fast, and visible in search. Learn practical steps to fix issues, refresh content and protect your rankings with consistent site care.

  • How to make your content more search-friendly

    How to make your content more search-friendly

    Learn how to create search-friendly content that helps your website rank, attracts the right audience and keeps visitors engaged with practical SEO writing tips.

  • How to structure blog posts for readability and SEO

    How to structure blog posts for readability and SEO

    A well-structured blog improves readability and SEO. Learn to outline, format, and optimize your content for better engagement and rankings. A clear structure keeps readers engaged and helps search engines understand your content better.

  • Writing website copy that converts

    Writing website copy that converts

    Getting visitors to your website is one thing—getting them to take action is another. Discover how to craft compelling, solution-driven copy that truly converts. From keyword research to strong calls to action, these tips will help you write engaging content that drives results.

  • Simple home page tweaks that keep visitors engaged longer

    Simple home page tweaks that keep visitors engaged longer

    Improve your home page with simple tweaks that boost engagement. Learn how to refine your above-the-fold content, simplify messaging, and optimize navigation to keep visitors around longer.

  • Is your website confusing visitors? How to improve clarity

    Is your website confusing visitors? How to improve clarity

    If visitors land on your website and don’t know what to do next, you’re losing them before they even get started. Unclear messaging, confusing navigation and cluttered layouts can drive people away fast. A few small changes could make a big difference!

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