Joost de Valk

  • WordPress needs to catch up to the web

    WordPress needs to catch up to the web

    WordPress still relies on outdated central systems. FAIR and modern web standards point to a future where WordPress becomes resilient and innovative again.

  • Every website needs a brand assets page

    Every website needs a brand assets page

    Your logo shouldn’t be hard to find. Yet every year, people waste time hunting down your brand files. The Brand Assets plugin helps you create and maintain a professional brand assets page on your site. Learn why it matters and how to set it up in minutes.

  • Should WordPress have a product and a marketing team?

    Should WordPress have a product and a marketing team?

    WordPress has long expected developers to handle issues that go beyond their role. Joost argues this approach leaves the project weak in positioning and product direction. To stay relevant, WordPress needs dedicated product and marketing teams who can create real success stories.

  • The two faces of WordPress: and why that’s a problem

    The two faces of WordPress: and why that’s a problem

    WordPress is divided into two sides: the passionate open-source community and a growing commercial sector. This split risks the values that made WordPress special and calls for renewed collaboration between business and community.

  • Security and WordPress: It’s time to fix the image

    Security and WordPress: It’s time to fix the image

    People think WordPress is insecure. That view isn’t new, but it’s becoming more harmful. Joost de Valk explains why this belief exists, how the community reinforces it, and why changing the narrative around WordPress is essential to its future.

  • Why writing more content isn’t always better

    Why writing more content isn’t always better

    More content isn’t always better. Joost shares why we’re shifting our focus at Progress Planner: away from content quantity and toward real value. Learn how thoughtful pruning and smarter publishing can help your site perform better in today’s crowded web.

  • Google now wants your marketing emails. Literally.

    Google now wants your marketing emails. Literally.

    Google has introduced what it calls “Marketing content usage”, in a subtle but significant update to its Merchant Center documentation (and yes, they sent out an email about it too). If you sell physical products and send out sales, promos, or announcements via email, Google may now start crawling those emails, just like it crawls…

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