Today we have big news to share: Progress Planner is joining Your.Online, a hosting group with strong European roots.

Here’s why that matters. Think about what it actually takes to run a website that works. Not just getting online, but staying relevant, staying healthy, getting found, and getting better over time. For most people that’s a pile of small, technical, easy-to-postpone tasks, and almost nothing that reminds them what to do next. That gap is exactly what we built Progress Planner to close, and joining Your.Online lets us take a much bigger swing at it.

Hosting should help, not just host

Here’s the thinking behind the move. Hosting has largely become a commodity. Hosts compete on feature sheets no real customer reads, but an extra gigabyte of storage doesn’t help you. What helps is whether the thing you pay for actually gets you somewhere. Joost has mapped out the bigger picture: not one host, but many local brands that genuinely help their customers succeed, at every step.

AI changes what’s possible

AI is changing what it means to build and grow a site. The barrier to getting online has dropped to almost nothing, and the question is shifting from “how do I do this?” to “what do I want to achieve?” Your.Online already provides the foundation: domains, hosting, and everything around them. Together, we want to make that foundation smart: a layer that understands what you’re trying to build and actively helps you get there, from your very first page to long after launch. Built with European values, for the wider world.

What this means for you

If you use Progress Planner today, nothing changes. Same plugin, same focus on helping you make real progress on your site. There’s just a lot more behind it now, and a much bigger plan around it.

And we’re not doing it alone: the whole team is making the move together. Joost joins as Group Head of AI & Growth and Marieke as Group Head of Brand & Community, working across all the brands in the group. Marieke wrote about why building close to home, with a European partner, means so much to her.

We can’t wait to show you what’s next!