Business is personal
PressConf reminded me that business isn’t about strategy or scale. It’s about people. The real moments happened off-stage, by the pool.
Progress for WordPress
Progress Planner was created with enthusiasm and a strong drive to improve WordPress. No matter what’s happening in the WordPress ecosystem, our team remains passionate about WordPress. At the same time, we have strong opinions—whether it’s about WordPress core, plugins, community, governance, or marketing.
In the new blog series: Progress for WordPress, Marieke, Joost and Taco, will take turns sharing their perspectives on the latest WordPress news and trends.
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Stop measuring the wrong marketing outcomes
Marieke challenges the obsession with performance metrics and reminds us that the most meaningful parts of marketing, like trust, resonance and brand, often can’t be tracked. Not everything that counts can be counted, and not everything that can be counted, counts.
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Why writing more content isn’t always better
More content isn’t always better. Joost shares why we’re shifting our focus at Progress Planner: away from content quantity and toward real value. Learn how thoughtful pruning and smarter publishing can help your site perform better in today’s crowded web.
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Not everything needs AI. But WordPress needs AI-ready infrastructure
Joost de Valk argues that WordPress doesn’t need more AI hype. Discover how shared infrastructure could unlock truly helpful AI features for millions of users.
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The real impact of a WordPress ban
Over the past few months, you may have picked up on a few things —Joost de Valk was removed from the speaker lineup at WordCamp Asia. Progress Planner wasn’t allowed to sponsor. And in this tweet, Matt Mullenweg referred to Joost as “persona non grata” within the WordPress community. We haven’t publicly discussed this until…
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Gen Z, marketing and WordPress: unexpected lessons from my classroom
In my previous post in this Progress for WordPress series, I shared my experiences as a teacher at the Fontys University of Applied Sciences. Since January, I’ve been teaching marketing to first-year students—an international group of 18-year-olds. These are the marketers of tomorrow. They’re the ones who will build, optimize, and market websites. They’re the…
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CloudFest Hackathon: Old-school WordPress contributing vibes
The CloudFest Hackathon revived early WordPress vibes with projects like Visua11y and WPCLI as MCP host, showcasing real collaboration and open source innovation.
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Free software does not exist
Free software may not have a price tag, but it comes at a cost. From development time and financial backing to motivation and recognition, here’s what it really takes to build and sustain open source projects.
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Why WordPress is a tough sell for marketing students
We’re kicking off Progress for WordPress, a new series where we explore WordPress trends and challenges. In this first post, Marieke shares a surprising discovery: marketing students struggle with WordPress and often choose Wix instead. What does this mean for WordPress onboarding and how can we fix it?
